Make-A-Wish named Topgolf’s national charity partner and will benefit from guest donations, co-branded merchandise and a limited-time-offer dessert
DALLAS, Texas – June 2, 2016 – Global golf entertainment leader Topgolf® today named Make-A-Wish® its national charity partner. As part of the relationship, Topgolf commits to raising a minimum of $100,000 in 2016 for Make-A-Wish through co-branded merchandise, guest donations, sponsored events and a limited-time-offer menu selection this fall.
Make-A-Wish, one of the world’s leading children’s charities, grants wishes to children with life-threatening medical conditions. As part of its national partnership, Topgolf will help grant wishes for children who are interested in golf.
“Make-A-Wish is a natural fit for Topgolf as many of our associates already are personally involved with the organization,” said Topgolf CEO Ken May. “Make-A-Wish provides fun, unforgettable memories to children and their families, which aligns with Topgolf’s vision to create the best times of your life. We are so excited to support Make-A-Wish and make an impact together.”
In addition to granting wishes, Topgolf will extend its support for the organization by:
Providing guests the opportunity to make donations to Make-A-Wish in $1, $5 or $10 increments added to their tab;
Offering co-branded Topgolf and Make-A-Wish merchandise, including a hat and ball marker poker chip, with a portion of the proceeds donated to Make-A-Wish;
Hosting events and fundraisers for Make-A-Wish chapters at Topgolf’s more than 23 venues across the United States; and
Cooking up an exclusive, limited-time-offer dessert on the menu at all U.S. Topgolf locations with a portion of the proceeds donated to Make-A-Wish.
Branded merchandise sales and guest donations begin today. The limited-time-offer dessert will be available to guests this fall.
“Being named Topgolf’s official national charity partner is an honor, and we are thrilled to have the support of its leaders, associates and guests,” said Make-A-Wish America President and CEO David Williams. “Through its desire to create life-changing experiences for wish kids, Topgolf has shown that it truly cares deeply about our mission and its role in creating meaningful memories for the children and their families.”
To see a wish come true with Topgolf, watch 17-year-old Make-A-Wish kid Pete’s pre-wish party with friends and family before attending his favorite baseball team’s spring training. For more information about Topgolf’s charitable giving, please visit topgolf.com/donations.
Make-A-Wish® grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true has positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illness, and their parents say these experiences help strengthen the entire family. Headquartered in Phoenix, Make-A-Wish is one of the world’s leading children’s charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 28,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 35 minutes. It has granted more than 270,000 wishes since its inception in 1980; more than 14,800 in 2015 alone. Visit Make-A-Wish at wish.org to learn more.
About Topgolf Entertainment Group
Topgolf Entertainment Group (TEG) is the parent company of Topgolf, Topgolf International and Topgolf Media. TEG is led by Co-Chairman and CEO Erik Anderson.
Topgolf is a global sports entertainment community creating the best times of your life, with 26 locations serving 8 million guests annually. Players hit golf balls containing computer microchips that track each shot’s accuracy and distance while awarding points for hitting targets on the outfield. Each venue offers an upscale and playful experience, featuring an impressive food and beverage menu, music, games and climate-controlled hitting bays. Topgolf also brings fun, interactive experiences to the community through its lessons, leagues, tournaments, parties, and social and corporate events. To learn more about Topgolf in the U.K., follow @TopgolfUK or visit topgolf.com.