Topgolf Names Topo Chico its Official Sparkling Mineral Water
AUSTIN, Texas – March 29, 2016 – Global golf entertainment leader Topgolf® today announced its partnership with Topo Chico Sparkling Water. Topo Chico will be the only sparkling mineral water sold at Topgolf venues nationwide.
“We are excited to offer Topo Chico as another beverage option to Topgolf guests. Not only is Topo Chico a refreshing standalone beverage, but it is also a great complement to our cocktail menu,” said Topgolf Director of Global Partnerships Rodney Ferrell.
Known for its assertive bubbles, Topo Chico’s handsome, retro logo and bottle is a favorite among Topo Chico loyalists, making it a great brand fit for Topgolf fans. Named for Cerro del Topo Chico mountain in Monterrey, Mexico, where the mineral water bubbles from a spring at the base, Topo Chico has been bottled since 1895. After hitting the U.S. market in the 1990s, the brand’s popularity gradually spread.
“This new partnership creates great opportunities for the Topo Chico brand,” said Topo Chico Marketing Manager David De La Garza. “The refreshingly original environment created by Topgolf is a great fit for Topo Chico. We look forward to serving their guests for years to come.”
Topgolf worked with Connect Partnership Group on developing the partnership. Topgolf is the only entertainment center of its kind, offering competitive golfing games for all ages and skill levels and advanced technology to track players’ shots. Those who just want to relax can enjoy the upscale, laid-back ambiance that boasts more than 230 high-definition flat-screen TVs and an extensive food and beverage menu.
About Topo Chico
Topo Chico sparkling Mineral Water has been bottled at source in Monterrey, Mexico since 1895. Legend says that when the beloved daughter of the Aztec Emperor Moctezuma I became ill, she was carried hundreds of miles from Mexico City to the spring. There she experienced a miraculous recovery after drinking and bathing in the water. Anyone who has tasted a cold Topo Chico on a warm day, can believe the story of such spectacular recovery.
Topgolf is a global sports entertainment community creating the best times of your life, with 24 locations serving 8 million guests annually. Players hit golf balls containing computer microchips that track each shot’s accuracy and distance while awarding points for hitting targets on the outfield. Each venue offers an upscale and playful experience, featuring an impressive food and beverage menu, music, games, climate-controlled hitting bays, and hundreds of HDTVs. Topgolf also brings fun, interactive experiences to the community through its Topgolf U lessons, leagues, tournaments, KidZone parties, and social and corporate events. To learn more about Topgolf, follow @Topgolf or visit www.topgolf.com.