Daily Live Fashion Shows to Once Again Spotlight Newest Golf and Resort Fashions
PALM BEACH GARDENS, Fla. December 16, 2014 – PGA Professionals, golf buyers and industry leaders will have the exciting opportunity to preview the newest golf and resort lifestyle fashions at the 2015 PGA Merchandise Show, Jan. 20-23, in Orlando, Florida. Many of the 1,000 golf companies and brands exhibiting at the PGA Show will display their products in an active Apparel Hall that will feature the return of multiple live Fashion Shows.
Top apparel companies including adidas, AHEAD, Antigua, Ashworth, Bobby Jones, Callaway Golf Apparel, Chase 54, Cutter & Buck, Dunning Golf, EP Pro, Fairway & Greene, FJ, Full Turn Direct, Gear For Sports, Greg Norman Collection, Izod Golf, J.Lindeberg, Lacoste, LinkSoul, Nike, Oakley, Peter Millar, PING Apparel, Polo, Puma, Sport Haley, Straight Down, Sunice, Tommy Hilfiger Golf, Travis Mathew, Under Armour, Zero Restriction will present their latest styles in exciting displays within the apparel hall of the massive Orange County Convention Center. Companies and brands utilize the PGA Merchandise Show, “The Major of Golf Business,” to launch the new season, demonstrate their latest product lines, connect with influential PGA Professionals and golf retailers from around the world and grow the business of golf.
“The PGA of America is especially pleased to have all of the leading apparel and resort fashion companies exhibiting at the PGA Merchandise Show,” said Jeff Price, PGA of America Chief Commercial Officer. “Thousands of PGA Professionals will have an unparalleled opportunity to preview the latest trends in fashion to best merchandise their shops from a wide array of exhibitors to bring the best mix of the newest trends and classic designs for their members and customers.”
The Fashion Shows are making a return to the PGA Show Apparel Hall in 2015, with daily fashion and accessory shows to highlight the newest collections and innovative fabrications. Attending PGA Professionals and golf retailers will be able to view the newest styles in action on the catwalk while hearing directly from designers on the inspiration behind the outfits. A total of eight fashion and two accessories shows will be held, Jan. 21-23, on the new fashion show stage in the Apparel Hall. The schedule of fashion/accessory shows will be:
Jan. 21 – 10:30 a.m., 1:30 p.m., 3:00 p.m.* and 4:30 p.m.
Jan. 22 – 10:30 a.m., 1:30 p.m., 3:00 p.m.* and 4:30 p.m.
Jan. 23 – 10:30 a.m. & 1:30 p.m.
“The combination of market leaders, established designers and fresh faces to the golf fashion landscape at the PGA Merchandise Show creates an unmatched resource in merchandise variety and business potential for attending PGA Professionals and golf retailers,” said PGA Worldwide Golf Exhibitions Senior Vice President and General Manager Ed Several. “The expansive presentation of the latest apparel lines combined with the return of the daily fashion shows will provide the industry with the most comprehensive review of what to stock and merchandise in their Shops during the upcoming season. Additionally, daily merchandising and retailing seminars are offered daily to make the most of the PGA Show experience.”
Exhibiting companies and event details are updated weekly at www.PGAShow.com. To view the full schedule of educational offerings at the PGA Merchandise Show, including seminars within the merchandising/retailing track, visit www.PGAShow.com/education.
Attendance at the PGA Merchandise Show is restricted to PGA Professionals, allied golf association members, golf trade affiliates, commercial buyers and sellers of golf related products and services only. Details of attendance qualifications are available at www.pgashow.com/Validation. Attendee registration is now available at www.PGAShow.com. PGA Professionals and allied association members may register at no charge; other industry personnel will incur a $30 registration processing fee through Jan. 20, 2015, and a $100 fee onsite through Jan. 23, 2015. A portion of the registration processing fee will be donated to support golf industry initiatives. Housing reservations also are available for PGA Show official hotels at www.PGAShow.com/hotel-travel.
About the PGA Merchandise Show
The 62nd PGA Merchandise Show, held Jan. 20-23, 2015, in Orlando, Fla., will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s annual global summit for the business of golf. The PGA Show Outdoor Demo Day, the world’s largest professional golf testing event, will be held on Tuesday, Jan. 20, at the Orange County National Golf Center. During PGA Show days, Jan. 21-23 at the Orange County Convention Center, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, attend industry presentations, learn proven business best practices, network among peers and move forward the business of the game. The PGA Merchandise Show is organized in partnership with The PGA of America as a trade-only event.
SOURCE: PGA Show