Supported by the PGA TOUR and LPGA, Topgolf’s first national competitive event marks the company’s evolution beyond sports venues
DALLAS – July 6, 2016 – Golf enthusiasts who think they have what it takes to play like a pro can take a shot at becoming the first-ever Topgolf Tour Champions this fall. Global sports entertainment leader Topgolf® is launching The Topgolf Tour, a tournament series in which the casual golfer can live the dream and compete for a chance to win a weekend in Las Vegas and a $50,000 cash prize.
The Topgolf Tour is the first golf tournament series where men and women compete for the same prize and play the same format. Throughout The Topgolf Tour, media partners PGA TOUR and LPGA will engage participants and spectators with interactive content on their digital channels as well as on tour.topgolf.com.
“Our mission is to produce extraordinary sports and entertainment experiences, and The Topgolf Tour will be unlike any other golf event in history, with live music, delicious food and digital-first media coverage,” said Topgolf President of Media YuChiang Cheng. “We are opening up the competitive world of golf to a very diverse and broad audience of Topgolf fans, which will help grow interest and participation in the sport. In addition, The Topgolf Tour represents an exciting milestone for us as it is the first of many media initiatives we are building to extend the Topgolf content, lifestyle and experience beyond our venues.”
Regional tournaments will take place across 16 U.S. cities from Aug. 7 to Nov. 6. Each tournament is open to 68 teams of two players (male, female or mixed-gender teams), with spots filled on a first-come, first-served basis. Players will hit microchipped golf balls at targets with varying point values on a 215-yard outfield. In round one of the regional tournaments, all teams will play three games. Using the cumulative scores from round one, the field will be cut down to the top eight teams who will move on to the single-elimination match play portion of the tournament. The winning team from each city will advance to The Topgolf Tour Championship on Nov. 12-13 at Topgolf Las Vegas.
“The Topgolf Tour is just what golf needs – a fun and fresh new platform for players to onboard into the competitive world of golf,” said PGA TOUR Chief Marketing Officer Ty Votaw. “The PGA TOUR is proud to support The Topgolf Tour on an innovative new format for competitions this year and looks forward to a deeper collaboration beginning in 2017.”
Registration for The Topgolf Tour opens today. In the meantime, anyone interested in participating is encouraged to visit tour.topgolf.com to sign up for Tour updates and receive an invitation for early registration.
The complete Topgolf Tour schedule is as follows:
- Aug. 7: Topgolf Centennial (Denver)
- Aug. 13: Topgolf Oklahoma City and Topgolf Kansas City
- Aug. 14: Topgolf Naperville (Chicago)
- Aug. 20: Topgolf Alpharetta (Atlanta) and Topgolf Loudoun (Washington, D.C.)
- Aug. 21: Topgolf Tampa and Topgolf Virginia Beach
- Aug. 27: Topgolf Spring (Houston) and Topgolf The Colony (Dallas/Ft. Worth)
- Aug. 28: Topgolf Austin and Topgolf San Antonio
- Sept. 10: Topgolf Scottsdale (Phoenix), Topgolf Salt Lake City and Topgolf Portland
- Nov. 6: Topgolf Las Vegas
- Nov. 12-13: Championship at Topgolf Las Vegas
“The Topgolf Tour is the kind of golf experience the LPGA is proud to support because it’s the exciting and new competition that will certainly help bring new people to the game,” said LPGA Senior Vice President of Tournament Business Affairs and LPGA Properties.
Topgolf is a global sports entertainment community creating the best times of your life. With 26 venues serving 13 million guests annually and the world’s largest digital golf audience, Topgolf has become a go-to destination for fun both in-venue and online. The Topgolf games can be enjoyed by all ages and skill levels, and the microchipped golf balls score themselves, providing players with instant feedback on each shot’s accuracy and distance. Each venue features climate-controlled hitting bays for year-round play, a chef-driven food and beverage menu, music and hundreds of HDTVs. Topgolf also brings interactive experiences to the community through its Topgolf U lessons, leagues, The Topgolf Tour, KidZone parties, social and corporate events, and the World Golf Tour (WGT) app. Topgolf’s lifestyle division, Topgolf Media, creates advanced media content and cultivates partnerships and sponsorships that enhance the Topgolf fan experience. To learn more about Topgolf, follow @Topgolf or visit www.topgolf.com.