TaylorMade Golf Company Unveils M1

Multi-Material Construction Unlocks Unrivaled Performance Gains in Company’s First “Unmetalwood” Product Family

CARLSBAD, CALIF. (September 9, 2015) – Following more than two decades of advanced research and development, TaylorMade Golf, makers of the No. 1 driver in golf, have developed a multi-material combination of titanium and a seven-layer carbon composite to unlock their longest driver and most fittable product line in company history, M1™. In M1, engineers have created a line of drivers, fairways and Rescue® clubs designed to provide golfers with more ball speed, forgiveness and distance in TaylorMade’s first-ever “unmetalwood” family.

Every golfer’s swing is unique, and as the industry leader in product innovation, TaylorMade answered the challenge in delivering more performance to players of all skill levels with the introduction of M1 and its multi-material construction (driver and fairway); delivering more speed, high launch, low spin, and increased ball speed protection.

Multi-Material Construction
The use of revolutionary carbon composite crown design in TaylorMade’s new M1 driver resulted in a significant decrease in overall club weight and allowed engineers to lower the CG and add a revolutionary T-Track system that houses 25g of adjustable weight, enabling the golfer to personalize their driver more than with any product before. TaylorMade’s research and development team’s internal acoustic management techniques have led to the M1 driver’s best in class sound, which has been meticulously crafted to control vibration and pitch at impact.

T-Track System
With the savings in discretionary weight from the seven-layer carbon composite crown, TaylorMade was able to introduce its revolutionary new T-Track system; one essential key to the M1’s fitting performance. The M1 Driver features one 15g moveable weight in the Front Track, sliding from heel to toe, allowing golfers to adjust their draw or fade bias by up to 25 yards. Similarly, the Back Track on the M1 Driver allows the golfer 10g of moveable weight, sliding from front to back, permitting up to 300rpm of backspin and 0.8 degree in launch angle adjustment. The entire T-Track system has been placed low on the sole so regardless of moveable weight positions, the club still maintains a low center of gravity to deliver optimal trajectory.

Previous drivers have allowed golfers to move weight from left to right and others from front to back, but with M1, golfers have the ability to adjust their fade or draw, while simultaneously personalizing their spin and forgiveness settings with the back track. Trajectory and launch conditions are ultimately improved so that golfers can control their tee shots like never before with these precise, personalized specifications. With a plethora of possible fitting combinations, the M1 driver is TaylorMade’s most fittable driver to date.

M1 has an incredibly low CG, lower than R15 in fact, which essentially projects at center face and increases the energy transfer at impact. Because the CG has been lowered to such an effective location, M1 provides golfers with the option to shift it back to increase MOI without compromising ideal launch conditions, which results in high launch, low spin, more ball speed more often.

Design Aesthetics & Personalization
Designed and built to be the best performing golf products in the world, M1’s engineers also sought the perfect blend of form and function in the club’s aesthetics and club alignment. The endeavor brought forward the authenticity of the club’s materials in a way that produced the most effective, visually appealing alignment system of any TaylorMade product to date. The combination of the black face, white forward section and composite rear of the M1’s crown is not only visually attractive, but provides golfers with a confidence-inspiring alignment aid at address.

The multi-material construction of the M1 driver not only unlocks TaylorMade’s longest driver, but it also opens the door to unrivaled performance personalization. The 12 position loft sleeve provides up to four degrees of loft adjustment, the T-Track can be set for more/less draw/fade and higher/lower trajectory, all combined with a choice of three tour-proven, premium stock aftermarket shaft offerings: a mid/high-flighted Fujikura Pro 60, mid-flight Kuro Kage Silver TiNi 60, and a lower-flighted Aldila Rogue 70 110 MSI. TaylorMade is also offering an additional 25 premium custom shaft options at no upcharge, having partnered with many of the industry’s leading shaft manufacturers to deliver golfers an unparalleled array of options to completely dial in and personalize the M1.

Availability & Pricing
Available on October 8 at $499 USD, M1 460 is offered in 8.5°, 9.5°, 10.5° & 12° loft options, while LH models will be offered in 9.5° and 10.5° lofts. The M1 430 (RH only) will be offered in 8.5°, 9.5° & 10.5° loft options.

SOURCE: TaylorMade Golf