Delivering Premier Performance and Traditional Style
(CARLSBAD, Calif.) April 7, 2014 – TaylorMade Golf Company today announces the highly anticipated Tour Preferred wedges. These classically designed wedges combine timeless shaping and performance that meets the demands of the world’s best players.
TaylorMade sought the input of PGA Tour players as well as renowned club designer Clay Long to artfully craft Tour Preferred wedges.
“We dedicated three years to meticulously dialing in all shapes and dimensions,” said Tomo Bystedt, TaylorMade’s Director of Product Creation for Irons, Putters and Wedges. “The outcome is two extremely versatile sole grinds in the Tour Preferred category. We combined that with a raw Micro Texture face to make this wedge truly worthy of the Tour Preferred name.”
The first sole option is a new Classic Grind for the player who prefers a clean, classically designed wedge with a very traditional shape. This model is offered in lofts of 50, 52, 54, 56, 58 and 60 degrees with tour-proven bounce options. The design is clean with slight progressive camber (more in the higher lofts) and generous heel relief. The heel relief allows for the versatility of a C-grind on open-faced shots but retains the main sole surface for better performance on full swings and shots from the bunker.
The second option is a refined ATV Grind, inspired by the popular All Terrain Versatility design. The new ATV Grind boasts a reshaped sole that’s slightly narrower. This allows better performance on open-faced shots and on tight lies. The ATV Grind promotes less bounce on full shots, chip shots and out of the sand, whilst maintaining higher bounce on open-face shots that are crucial around the green. The ATV grind will be available in lofts of 54, 56, 58 and 60.
Other highlights of Tour Preferred wedges include an optimized Micro Texture face that helps enhance ball speed and greenside control. In addition, the most aggressive groove design TaylorMade has ever created promotes exceptional spin and greenside control. The KBS Tour V is the standard shaft in all models of Tour Preferred wedges.
The week after Tour Preferred Wedges were introduced on the PGA Tour, 25 were in play at the 2014 Valero Texas Open. Players who elected to put the new wedges in the bag included two-time U.S. Open Champion Retief Goosen, Camilo Villegas, Sean O’Hair and Carl Pettersson.
The Classic Grind will be available at retail on 4/18 and while the ATV Grind will hit stores on 6/15. For more information, go to www.taylormadegolf.com.
About the adidas Group
The adidas Group is a global leader in the sporting goods industry, offering a broad portfolio of footwear, apparel and hardware for sport and lifestyle around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach/Germany, the Group employs more than 50,000 people across the globe and generated sales of € 14.5 billion in 2013.
About TaylorMade-adidas Golf:
Headquartered in Carlsbad, California, TaylorMade-adidas Golf Company sells golf clubs, balls, clothing and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade-adidas Golf Company posted 2013 sales of over €1.3 billion.
SOURCE: TaylorMade-adidas Golf