PING wins 8 “Hot List” gold awards; G15 models repeat
January 3, 2011 -Eight PING products earned Golf Digest 2011 “Hot List” Gold Awards in the magazine’s annual review of golf’s “hottest” products. The results are published in the February issue of the magazine.
The G15 driver, last year’s Editor’s Choice, earned Gold honors in the Drivers category while achieving the maximum five stars for “Performance.” The top-selling driver from March through May* of last year was described by a mid-handicap tester as being “…easy to hit and has a ton of carry. Plus, the look is very classy and it has an excellent sound.” The G15 fairway woods also were awarded Gold honors for the second straight year and were the category leaders in "Performance."
In the three iron categories, PING earned four Gold awards, equaling the most of any brand. The new K15 iron/hybrid blended set, which features a titanium-faced iron, was the category leader for “Performance” and “Look/Sound/Feel” in the Super Game-Improvement segment. One of the testers called it the “blueprint for other super game-improvement irons.”
The G15 iron was one of three models in the Game-Improvement category to repeat as a Gold winner while being recognized by the editors for having the “best custom fitting options in the business.”
The new S56™ and Anser® irons were awarded Gold in the Players category. The Anser, PING’s first forged iron in more than 40 years, was acknowledged as the “Innovation” leader for its multi-metal design. The S56, a 14-time winner on Tour since its introduction in July, earned five stars for “Performance” and “Look/Sound/Feel.”
PING putters continued a streak of four years of winning Gold honors in both the Blade and Mallet categories. The new Scottsdale™ Series was recognized as the leader for “Look/Sound/Feel” in the Mallet category while earning five stars for “Performance.” In the Blade category, the Scottsdale Series received five stars for “Innovation.”
In total, 15 PING products (8 Golds, 7 Silvers) were recognized on the 2011 “Hot List,” the most of any brand.
* Source: Golf Datatech LLC On & Off Course Retail Market Share Reports (Dollars) March – May 2010.