CARLSBAD, Calif. (December 3, 2019) – Callaway Golf Company announced today a new multi-year participation agreement beginning with the 2020 PGA Merchandise Show, Jan. 21-24, in Orlando, Fla. Callaway Golf, which will return to the international golf industry event for the 37th consecutive year, plans to showcase its comprehensive portfolio of global brands, inclusive of its newest golf clubs, golf balls, golf and lifestyle bags, golf and lifestyle apparel and other accessories.
The PGA Merchandise Show annually welcomes more than 1,000 top golf companies and brands and nearly 40,000 industry professionals from around the world to explore industry trends, test new equipment and technology, source widespread golf lifestyle merchandise, learn fresh business and retail strategies, network among peers and help move forward the business of the sport.
Callaway will participate in the PGA Show Demo Day on Tuesday, Jan. 21, at the Orange County National Golf Center, presenting innovative technology, sharing clubfitting techniques, and offering its expansive 2020 equipment lineup for hands-on testing. During PGA Show days, Jan. 22-24, Callaway Golf will display and educate attendees on an extensive portfolio of global brands, including Callaway Golf, Odyssey Golf, OGIO, TravisMathew, and Callaway Golf Apparel, across the breadth of the PGA Show Floor as an anchor exhibitor within the Orange County Convention Center
“We are thrilled to continue our long and successful partnership with the PGA Merchandise Show,” said Callaway Golf Executive Vice President, Glenn Hickey. “It’s one of the premier events in the golf industry and Callaway is proud to support it, and to work with so many outstanding PGA Professional partners at the Show. We’re excited to feature the incredible product lines across all of our brands this year, and in the years to come.”
“On behalf of our almost 29,000 PGA Professionals, we thank Callaway for their year-round support and advocacy of our PGA Professionals”, said John Easterbrook, PGA, Chief Membership Officer of the PGA of America. “Callaway’s engagement with the PGA Merchandise Show over 37 consecutive years further emphasizes the value of connecting with thousands of PGA Professionals to help them learn and grow, which in turn benefits their facilities, members, students and customers.”
“We value and appreciate the long-standing support of the PGA Merchandise Show by Callaway Golf, and their engagement at the event with thousands of attending PGA Professionals, buyers and industry leaders,” said PGA Golf Exhibitions Event Vice President Marc Simon. “Callaway consistently brings an exciting level of energy and buzz to the Show Floor and a strong product mix that enthuses the industry for the new season and upcoming year.”
About Callaway Golf
Callaway Golf Company (NYSE: ELY) is a premium golf equipment and active lifestyle company with a portfolio of global brands, including Callaway Golf, Odyssey, OGIO, TravisMathew and Jack Wolfskin. Through an unwavering commitment to innovation, Callaway manufactures and sells premium golf clubs, golf balls, golf and lifestyle bags, golf and lifestyle apparel and other accessories. For more information, please visit www.callawaygolf.com, www.odysseygolf.com.
About the PGA Merchandise Show
The PGA Merchandise Show, “the MAJOR of Golf Business,” is organized in partnership with the PGA of America and is a trade-only event, not open to the public.
Learn more at PGAShow.com
SOURCE: PGA of America