JIM HAJEK – PGA MERCHANDISER OF THE YEAR (PUBLIC FACILITIES)
Fossil Trace Golf Club – Golden, Colorado
Aug 04, 2015 – In his 13th year as PGA Head Professional at Fossil Trace Golf Club in Golden, Colorado, Jim Hajek was named the winner of the 2015 PGA Merchandiser of the Year in the Public Facilities category. Hajek was the recipient of the 2007, 2012 and 2014 Colorado PGA Section Merchandiser of the Year Awards and has employed nine assistants who have since advanced to PGA Head Professional positions. Including Hajek, 12 members make up the staff of the 790-square-foot golf shop at Fossil Trace. The shop is open year-round to the public and includes four large apparel displays, spacious vertical shelves for displaying golf bags and a clubfitting program, among other features. According to Hajek, merchandising is a role that he happily embraces, due to the opportunity it gives him to make substantial financial differences at the club, while positively affecting its members’ loyalty and satisfaction. In 2014, Fossil Trace saw a 16 percent increase in sales over the previous year. Prior to Fossil Trace, Hajek was PGA Head Professional at Foothills Golf Course in Denver from 1994-2003. He was also a PGA First Assistant Professional at The Meadows Golf Club in Littleton, Colorado, from 1992-1994; and a 2nd Assistant Professional at Foothills, from 1990-1992.