adidas Golf Unveils New Footwear Models Featuring Revolutionary gripmore Technology
An Evolution in Golf Footwear, Exclusive Footwear Technology Delivers Unmatched Combination of Spiked and Spikeless Performance
Carlsbad, Calif. (April 21, 2014) – adidas Golf, an industry leader in innovation, technology and performance footwear, has announced the release of two all-new footwear models featuring proprietary gripmore® technology, an innovation in golf footwear cleat design that combines the performance benefits of spiked and spikeless footwear into one revolutionary technology.
The evolution of golf cleats has seen little change in innovation over the course of the last century. From metal spikes to soft spikes and most recently spikeless models, cleat technology has remained stagnant with little advancement. The adidas Golf team set out to change the state of the footwear game, embarking on a mission to reshape the industry to create a groundbreaking category of shoe for all golfers. The result: adicross gripmore and pure 360 gripmore sport.
Unlike traditional spiked golf shoes that require receptacles to house cleats on the sole, gripmore cleats are directly injected onto lightweight mesh matting inclusive of hundreds of microspikes for even more traction and stability. In addition to unbelievable grip, both models are among the most green-friendly the company has ever created.
The first of two models to feature gripmore technology, the adicross gripmore utilizes 43 gripmore cleats and a total of 243 points of contact for the ultimate combination of versatility and performance. Featuring premium sport-styling with modern aesthetics and colors and a premium full grain leather upper, the adicross gripmore line has outstanding comfort and casual crossover appeal that delivers the performance golfers of all types demand.
2013 U.S. Open Champion and adidas Golf Tour staff professional Justin Rose debuted the adicross gripmore at the WGC-Cadillac Championship in March, where he praised the shoe’s crossover performance characteristics. “I’m always looking for footwear that provides traction without compromising comfort, style or on-course performance,” he said. “With gripmore, I have the versatility of a spikeless shoe combined with the performance of a cleated shoe. It’s the best of both styles.”
With a more athletically-inspired design, the pure 360 gripmore sport features a waterproof mesh upper with climaproof®, 360WRAP technology and a powerband™ chassis for increased stability. Featuring 23 gripmore cleats and a total of 161 contact points, the shoe provides exceptional traction with the combination of comfort, protection and performance.
Available June 1, adicross gripmore will be available in three colorways: aluminum / running white / light scarlet, running white / running white / light scarlet and black/ running white / light scarlet at an MSRP of $150 USD.
Also available June 1, pure 360 gripmore sport will be available in two colorways: black / metallic silver / light scarlet and light onix / running white / light scarlet at an MSRP of $130 USD.
For more information on gripmore technology or to view the entire adicross gripmore and pure 360 gripmore collections, visit adidasgolf.com.
*GRIPMORE is a registered trademark of Asia Summit Innovation Corporation.
SOURCE: TaylorMade-adidas Golf