Exclusive Fabric Technology is Company’s Most Breathable Material Ever, Delivering Cooling Sensation and Superior Breathability
Carlsbad, Calif. (May 13, 2014) – adidas Golf, an industry leader in innovation, technology and performance footwear and apparel, has announced the release of the new climachill apparel collection, featuring new and exclusive fabric technologies designed to keep golfers cool when temperatures rise on the course.
Designed and developed to raise performance levels by helping regulate body temperatures, adidas Golf engineers have revolutionized golf apparel technology with proprietary climachill fabric, engineering the most breathable material the company has ever incorporated into its apparel lines.
Delivering a cooling sensation upon contact with the skin, small aluminum dots were strategically located inside the back neck, one of the warmest areas on the human body. The climachill fabric construction utilizes woven titanium fibers that maximize surface contact with skin. Remarkably light, climachill fabric acts like an open mesh to increase air permeability, drawing heat away from the body and allowing for unmatched ventilation and evaporation of sweat to keep golfers cool like never before.
climachill apparel first appeared on the PGA TOUR at The Players Championship earlier this month, and the technology will be featured prominently in the scripting of Sergio Garcia, Dustin Johnson and Jason Day throughout the remainder of the 2014 PGA TOUR season.
“When the temperatures rise, I need apparel that will keep me cool, comfortable and focused on my play,” said Jason Day, 2014 WGC-Accenture Match Play Champion. “I’m amazed by the technology adidas Golf has incorporated into their apparel, and with climachill, not only can I see the technology, I can feel it, too.”
“We’re consistently looking to develop the most innovative products to keep athletes comfortable so they can focus on performance,” said Davide Mattucci, Director, Global Apparel Product Marketing for adidas Golf. “The climachill fabric is, by far, our most advanced to date and the benefits are actually developed at the microscopic level. It looks and feels like a solid performance fabric, but breathes like an open-air mesh. Once someone feels it, the difference is undeniable.”
The climachill apparel collection includes five men’s polos and three women’s polos with an MSRP ranging from $75-$80 USD. Available now, visit adidasgolf.com to learn more about climachill technology and to view the entire apparel collection.
About the adidas Group
The adidas Group is a global leader in the sporting goods industry, offering a broad portfolio of footwear, apparel and hardware for sport and lifestyle around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach/Germany, the Group employs more than 50,000 people across the globe and generated sales of €14.5 billion in 2013.
About TaylorMade-adidas Golf
Headquartered in Carlsbad, California, TaylorMade-adidas Golf Company sells golf clubs, balls, clothing and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade-adidas Golf Company posted 2013 sales of over €1.3 billion.
SOURCE: TaylorMade-adidas Golf